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Original Article

Management Of Idea-To-Product Process For Successful New Product Development In Pharmaceutical Industry

Ecem Meşepınar
,
Özalp Vayvay
,
Zeynep Tuğçe Kalender

Keywords: New product development, management, pharmaceutical sector

Article no: 1

Pages 1-13

Doi: 10.15405/epsbs.2021.02.1

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